Press Release - Ecommerce Report: Belgium 2019


Executive Summary

The Belgium Ecommerce report delves into the details of the B2C ecommerce market in Belgium, including consumer behaviors and trends. The report also includes expert interviews with leading logistics providers and retailers (SAP, Osudio and Asendia). 

The following summary provides an overview of the most critical and interesting observations found in the report.

Infrastructure & Logistics

Belgium ranks 3rd in the Logistical Performance Index, 45th in the Ease of Doing Business Index, 27th in the E-Government Development Index and 25th in the Inclusive Internet Index. Additionally, the GDP continues to increase with a steady growth rate around 1.5%.

It appears that logistically, businesses will have an easier time in Belgium than before, as we’re seeing an increase in their rank for Logistical Performance and the Ease of Doing Business. However, Belgium seems to be decreasing in its investments in telecommunication and human capital, as the E-Government Development Index has dropped, as has the Internet Inclusivity ranking. The scales are therefore a bit out-of-balance – Belgium must continue to invest in infrastructure that is beneficial to ecommerce businesses, including Internet readiness, affordability and availability.” – Sara Lone, Senior Research Analyst (Ecommerce Foundation)

Ecommerce Landscape

As is the case for consumers in most countries, Belgium is no different in that the leading driver for shoppers to buy online is “Price” (20%) followed by “Satisfaction with Previous Experiences” (9%).

Belgium is a small country, which means that most consumers (58%) feel the maximum delivery time for something they ordered online should be between 3-5 days.

Regarding cross-border online shopping, the Netherlands takes the lead in cross-border ecommerce sales from Belgium (34%), while China comes in second (16%) and Germany in third (15%). The share of the population shopping cross-border has increased from 2016 to 2018, from 52% shopping ‘cross-border and domestically’ to 56%, and 12% shopping ‘solely cross-border’ to 16%. Although it seems a small increase, these figures indicate a wider acceptance of cross-border shopping and a willingness to buy from other countries increasing rapidly.

In addition, the Belgium report contains a study case on how a correct language localization can increase trustworthiness of web shops from a customer perspective and make a positive impact on sales.

If you want to learn more about how often consumers are shopping cross-border, as well as which devices they’re more likely to shop cross-border with, you should check out the Belgium Ecommerce report 2019. You’ll find additional tidbits, including the top ecommerce product categories for consumers, the devices they use to make purchases, and the most popular countries to shop in from across the border.